Design
After finalizing our agreement, we launch our iterative design process. We carefully refine every element of your website to ensure it adheres to our Practical and Minimal principles, aligns with your brand voice, and effectively guides your audience toward action.
/Steps
Low fidelity wireframe
Initially, we sketch low-fidelity wireframes, often starting on paper with several drafts and notes. After multiple iterations, we create a general wireframe that organizes the content we've developed in the Strategy phase. This wireframe follows a logical visual hierarchy that aligns with user psychology, aiming to engage cold leads and convert warm leads into customers.
High fidelity wireframe
Once the structure is in place, we move to Figma to create the high-fidelity wireframe. This is where we define typography, and whitespace, and set up the most repetitive elements. At this stage, your website is 60-70% complete, with a clear structure in place, though without images or colors.
Typography
During the high-fidelity wireframe stage, we carefully select the most suitable typography for your brand. We establish a clear system, defining font sizes and line heights to ensure the text isn't too cramped or too spaced out, providing your audience with the smoothest and most comfortable reading experience.
Color
Once the black-and-white structure is established, we move on to one of the most exciting parts—selecting the color palette for your brand. Your website will feature up to one primary, one accent, and one neutral color, carefully chosen to create the right visual temperature. This ensures that color psychology aligns with the emotions conveyed in the content, enhancing the overall reading experience for your audience.
Illustrations & Images
Once the color is set up, we begin adding images or illustrations. It's like decorating a house: artwork is typically added last to ensure it complements the overall design without overwhelming it. By carefully selecting visuals, we make sure they enhance the user experience and don't distract from the website's core message.
Iteration
Finally, we enter the refinement stage. Here, we carefully review, iterate, and perfect each design element to ensure every detail serves a purpose. The goal is to create a seamless balance where visually appealing elements enhance the content without distracting from it. By the end of this stage, you'll have a design for a conversion-driven website that's not only effective but also worth revisiting.
The Bonus: Design System
While not every company requires a design system, we offer this as a bonus when needed to ensure a consistent user experience across all platforms, including mobile apps. A design system helps maintain uniformity, making sure your audience interacts with your brand seamlessly, no matter where they engage.