NOMA
Summary
NOMA is a fictional footwear brand we made up to explore how to sell one shoe for the whole day, from the city to the trail.
Project details
- Type
- Concept
- Industry
- E-commerce
- Year
- Services
- Strategy
- Design
The project
The brief
Most shoes are made for one part of the day. We set ourselves the brief of a brand that promises the opposite, and of making that simple idea feel considered rather than generic.
Our answer
A black-and-white identity set in Switzer, with one line, "One shoe. More of your day.", running from the hang tags to the campaign pictures and an online store built around the people who wear it.
What we'd measure
With a real brand, we'd watch which pictures lead people to a product page, how many add a pair to their cart, and how many come back after the first visit.